How Do You Know If a Company Fosters an Innovative

question 41

Multiple Choice

How do you know if a company fosters an innovative culture and climate?

• A) It has a set of dependent processes and structures for how the company designs solutions.
• B) It allows for experimentation, failure, and risk taking.
• C) It focuses only on producing the products that have made it successful.
• D) It seeks feedback from a small think tank of individuals who have a pulse on consumers.
• E) It uses change agents to broker disagreements between management and innovators.

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Definitions:

Decoding

The process by which the receiver interprets the sender’s message.

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Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.

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A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.

AIDA Model

A common model of the series of mental stages through which consumers move as a result of marketing communications.