This Question Contains Two Parts; Be Sure to Answer Both

question 30

Essay

This question contains two parts; be sure to answer both.
First, define a SMART goal by listing its five key qualities.
Next, imagine that you have been promoted to manage a hair salon and you want to set goals for your employees, who are the hairstylists, manicurists, and receptionists. Write three SMART goals for your employees that focus on revenue, customer satisfaction, and quality of services.

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Definitions:

Consumer Behavior

The study of how individual customers, groups, or organizations select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and desires.

Self-concept

An individual's perception of self, including knowledge about the self, such as beliefs regarding personality traits, physical characteristics, abilities, values, goals, and roles.

Secondary Data

Information that was collected for a purpose other than the current research interest, often used in analysis or study.

Market Segmentation

The process of dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.