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In using reinforcement, a manager should
Substitution Effect
The change in consumption patterns due to a change in relative prices, leading consumers to substitute one product for another.
Demand Curve
A curve showing the relation between the price of a good and the quantity consumers are willing and able to buy per period, other things constant.
Market Demand Curve
A graphical representation that depicts the total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.
Law of Demand
The economic principle stating that as the price of a good decreases, consumer demand for that good will increase, and vice versa, holding everything else constant.
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