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The Nordstrom department store chain emphasizes the great lengths to which it goes in customer service.By enforcing its norms for exceptional customer service,Nordstrom is seeking
Valence
the intrinsic attractiveness or aversiveness of an event, object, or situation, often influencing individuals' motivation.
Equity Theory
A theory of motivation that suggests individuals assess their own input-to-outcome ratios in comparison to others as a measure of fairness in relationships or work situations.
Content Theory
A theory that focuses on identifying and understanding the specific needs that motivate individuals to act in various ways.
J. Stacy Adams
Is known for developing the Equity Theory of motivation, which explains how individuals assess their job satisfaction and motivation through perceived fairness in the workplace.
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