Examlex
You are a gerontologist teaching a group of residents at an assisted living center on lifestyle factors that contribute to digestive problems in older adults. Which of the following should you mention? Select all that apply.
Brand Equity
The value and strength of a brand that determines its worth, derived from consumer perceptions, recognition, and loyalty to the brand.
Global Branding
Global branding refers to the process by which a company markets and sells its brand under the same name with a consistent strategy in multiple countries around the world.
Translating Promotional Materials
Translating promotional materials involves converting the content of marketing documents, advertisements, and other promotional items into different languages to reach a broader audience and cater to various markets.
Local Culture
The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group specific to a particular area or community.
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