The Result of ____________May Cause the Person or Group to Feel

question 4

Multiple Choice

The result of ____________may cause the person or group to feel unwelcomed, unsafe, isolated, and alienated.

• A) Authoritarian identity
• B) Working alliance
• C) Microaggressions
• D) Cultural competence

Distinguish PR from advertising in terms of media relations, costs, and audience engagement.

Recognize the role of PR professionals in crisis management and marketing communications.

Identify the components and importance of the triple bottom line in sustainable business practices.

Understand the role of research in PR strategy and the use of both primary and secondary research.

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Definitions:

Paraphrasing

The act of rewording or rephrasing text or speech to clarify meaning or to present the information in a different way without changing its original message.

Stand-alone Presentations

Presentations designed to be understood and impactful without the need for additional context or support.

Web Delivery

The process of delivering content or services over the internet to users or customers.

Concluding Techniques

Strategies or methods used to provide a persuasive or impactful closure to a piece of writing, speech, or presentation.