Contingency Factors

question 48

Multiple Choice

Contingency factors

• A) represent only the external environment.
• B) are centralization and personnel ratios.
• C) represent only the organization characteristics.
• D) include size and environment.

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Definitions:

Private Branding

A strategy where products are produced by one company but are sold under another company's brand or label.

Wholesaler

A person or company that sells goods in large quantities to retailers, rather than to the end consumer.

Retailer

A business or entity that sells goods directly to consumers, acting as the final link in the distribution chain from manufacturers to end users.

Segmentation Branding

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, and targeting them with specific brands.