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Assume that in an area university, some people feel that athletics is overly emphasized, and others feel that it is under emphasized. How would you go about measuring the effectiveness of that university relative to its athletics program? Explain.
Incremental Cash Flows
The additional cash flow generated by a company from undertaking a particular project or investment.
New Venture
Refers to a newly established business entity created with the intention of entering a market.
Opportunity Cost
The financial loss involved in not selecting the subsequent top preference during the decision-making process.
Cash Flow Estimate
An approximation of the amount of money expected to move in and out of a business within a specific time period.
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