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Caleb accidently bumped into Sean in the hallway at their large, urban high school.Sean perceived this bump to be intentional and he hit Caleb.Sean is exhibiting:
Types of Data
Various forms of data including qualitative, quantitative, primary, secondary, big data, and more, each with specific characteristics and uses in research and analysis.
Positioning
The strategic process of establishing a product or brand's identity and value proposition in the minds of consumers, relative to competitors.
Perceptual Map
A visual tool used in marketing to map consumer perceptions of brands or products on various dimensions.
Product
A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.
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