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The Ottawa Charter on Health Promotion
External Benefits
Benefits of a good or service that are not captured by the market price and are received by third parties.
Competitive Market
A market structure characterized by many buyers and sellers, free entry and exit, and products that are similar but differentiated.
Maximize Profit
The goal of adjusting production or service levels to achieve the highest possible returns.
Equilibrium Quantity
The quantity of goods or services supplied that is equal to the quantity demanded at the market equilibrium price.
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