As Organizations Become More Differentiated, with Multiple Products, Divisions, Departments

question 41

Multiple Choice

As organizations become more differentiated, with multiple products, divisions, departments, and positions scattered across numerous countries, managers face a tremendous ____ challenge.

• A) knowledge transfer
• B) differentiation
• C) coordination
• D) development

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Definitions:

Relationship Marketing

A marketing strategy focused on building long-term relationships with customers rather than on individual transactions.

Customers' Purchases

Transactions made by consumers to buy goods or services from a seller.

Acquire New Customers

The process of gaining new clients or customers for a business through various strategies and marketing efforts.

Empowerment

The process of giving individuals or groups more control and power over their lives or the conditions affecting them.