The General Pattern in Technology Research Is That When Technologies

question 41

Multiple Choice

The general pattern in technology research is that when technologies are routine, analyzable, independent, and well defined, then:

• A) use organic structures with less control, fewer procedures, decentralized decision making, and face-to-face communications.
• B) a sociotechnical approach should be used.
• C) mechanistic structures with tighter control, formalized procedures, centralized decision making, and written communications are appropriate.
• D) coordination must be achieved through CIM.

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Definitions:

Buying Power

The capacity of an individual or group to purchase goods or services, often influenced by income and economic conditions.

Wants

Desires or needs that drive consumer behavior, often going beyond basic necessities.

Demands

Consumer desires for specific goods or services supported by the ability and willingness to pay for them.

Production Era

A period in the history of marketing thought, roughly from the early 20th century until the 1950s, where the focus was on production capabilities and efficiency rather than on meeting the needs of customers.