Examlex
A person's thinking is influenced by the when and where context of a thought. Scheffer and Rubenfeld (2006) described CT as:
Fictitious Persona
A made-up character or identity created to represent a user type or demographic.
Social Media
Digital platforms that enable users to create, share, or exchange information, ideas, and content with communities and networks.
Potential Reach
The total number of people who could possibly be exposed to a message or advertisement through a specific medium.
Social Media Messages
Communications shared through social media platforms, including posts, comments, and direct messages.
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