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Stumpf and his student Oskar Pfungst discovered that Clever Hans, "the counting horse," was able to perform so many arithmetic calculations because
Individualized Marketing
A strategy that involves tailoring marketing efforts to meet the specific needs of each customer.
Clutter
The accumulation of a large number of unnecessary or irrelevant items in a space, leading to a disorderly or overcrowded environment.
Technology
The application of scientific knowledge for practical purposes, especially in industry, to invent tools, devices, and systems enhancing human life.
Evoked Set
The group of brands or products a consumer considers acceptable from among all the brands or products he or she is aware of in a particular category.
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