An E-Commerce Organization Is in Its Sixth Month of Online

question 11

Essay

An e-commerce organization is in its sixth month of online operations selling academic regalia for graduation. The founders had long had their own personal web pages, and had stumbled upon an inexpensive source for the sewing of gowns. They invested all their savings and took out a loan in order to finance the inventory and equipment needed to go into business. By March of its first year of operations, an unexpectedly large number of orders reached the company. The founders devoted their full energies to getting the product where it needed to be in time for graduation. At odd hours of day and night, they could be found doing anything from the job of the information systems specialist they had recently hired, to the job of the mail clerks. As this company grows and takes on related product lines, what would you expect to happen as they go through the stages of development?

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Definitions:

Encoding Specificity Effect

The principle that retrieval of information is improved when conditions at recall match those at encoding.

Primacy Effect

The tendency to remember information presented at the beginning of a list or sequence better than information that comes later.

Recency Effect

A memory bias where the most recently presented information is remembered better than older information.

TOT Effect

The Tip-of-the-Tongue phenomenon where a person cannot fully recall a word or name, but has partial recall and a sense of imminent retrieval.