Apply the Principles of Escalating Commitment to the Following Situation

question 63

Short Answer

Apply the principles of escalating commitment to the following situation to carry it forward in time, imagining what would happen next: You are a marketing manager at PrintCards where you have for ten years had the most successful software for creation of all types of cards in the home or office environment. However, PrintCards is finally faced with competition from a more powerful software package, new to the marketplace, that came in at a price of half that of PrintCards. PrintCards quickly began to lose market share, but initially made no adaptation. New product could not be delivered for months into the future because of the timing of the product development cycle. You made a decision not to change the pricing structure of PrintCards because of your department's analysis that the old higher pricing structure was fitting for a product with such high name recognition. Market share continued to decline.

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Definitions:

Combat Veterans

Individuals who have served in the military and have experienced combat situations, often facing unique health and mental health challenges as a result.

Rap Group

The initial term for group therapy sessions among veterans, in which members meet to talk about and explore problems in an atmosphere of mutual support.

Guilt And Rage

Emotions that involve feeling responsible for a wrongdoing leading to anger, often directed inwardly or towards others.

Combat Veterans

Individuals who have served in the military and have been engaged in active combat, facing the stresses and dangers of warfare.