Apply the Principles of Escalating Commitment to the Following Situation

question 63

Short Answer

Apply the principles of escalating commitment to the following situation to carry it forward in time, imagining what would happen next: You are a marketing manager at PrintCards where you have for ten years had the most successful software for creation of all types of cards in the home or office environment. However, PrintCards is finally faced with competition from a more powerful software package, new to the marketplace, that came in at a price of half that of PrintCards. PrintCards quickly began to lose market share, but initially made no adaptation. New product could not be delivered for months into the future because of the timing of the product development cycle. You made a decision not to change the pricing structure of PrintCards because of your department's analysis that the old higher pricing structure was fitting for a product with such high name recognition. Market share continued to decline.

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Definitions:

Major Organic Product

The chief result of an organic synthesis process, distinguished by its predominance among other products generated.

Sequence Of Reagents

The ordered list of chemicals used in a step-by-step chemical reaction to achieve a certain product.

Conversion

The process of changing the chemical structure of a substance to another form, often implemented in synthesis and reaction mechanisms.

Acid

A substance that donates hydrogen ions or accepts an electron pair in reactions.