The Qualitative Approach to Research, in Contrast to the Quantitative

question 13

Multiple Choice

The qualitative approach to research, in contrast to the quantitative approach, is more likely to

• A)employ the experiment as its basic method.
• B)assume that the personal view of the research participants is of critical importance.
• C)transform data into numbers and involve statistical analyses.
• D)depend on well-established procedures to evaluate validity of the findings.

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Definitions:

Service-based Industry

An industry that focuses on providing services rather than producing physical goods, examples include healthcare, education, and information technology services.

High Degree

A level of academic achievement or qualification, typically beyond the undergraduate level, such as a master's or doctoral degree, indicating advanced knowledge or specialization.

Uncertainty

The state of being unsure about the future or about the outcome of specific actions or events.

Calculated Risks

Risks that have been carefully considered and assessed for potential consequences before action is taken, often with measures in place to mitigate negative outcomes.