Examlex
There is no risk associated with the use of aspirin.
Sleeper Effect
The phenomenon whereby people can remember a message but forget where it came from; thus, source credibility has a diminishing effect on attitudes over time.
Source Credibility
The degree to which the audience perceives a message’s source as expert and trustworthy.
Attitudes
Psychological constructs represented by evaluations of a particular person, behavior, belief, or object that are positive, negative, or neutral.
Central Route
A concept in the Elaboration Likelihood Model of persuasion that involves the thorough and thoughtful consideration of arguments leading to attitude change.
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