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The choices top managers make about goals, strategies, and organizational design have a tremendous impact on organizational:
Ivan Pavlov
A Russian physiologist known for his work in classical conditioning, demonstrating how stimuli can trigger conditioned responses in dogs.
Positive Reinforcement
A behavioral strategy that involves the addition of a rewarding stimulus following a desired behavior, aimed at increasing the likelihood of the behavior’s recurrence.
Negative Reinforcement
A behavioral principle where the removal of an adverse stimulus strengthens or increases the likelihood of a desired behavior.
Positive Punishment
Adding an undesirable stimulus to decrease a behavior.
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