Compare and Contrast a Functional Matrix and a Product Matrix

question 82

Essay

Compare and contrast a functional matrix and a product matrix.

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Definitions:

Channel Members

Entities involved in the process of making a product or service available for use or consumption by the consumer or business user.

Administered Vertical Marketing System

A coordinated marketing strategy where a single entity leads and controls the product distribution channel without owning it.

Service-Sponsored Retail System

A retail strategy where services are promoted and sponsored to enhance the shopping experience and customer engagement.

Retailer-Sponsored Cooperative

A group of retailers that pool their resources to gain efficiencies and leverage in purchasing or marketing.