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Benchmarking is:
Arjun Appadurai
A contemporary social-theoretical thinker known for his work on globalization, focusing on the cultural dimensions of global economic flows.
Cultural Hybrids
denotes the blending of elements from different cultures, creating new cultural forms, practices, or identities.
Ideoscapes
Coined by Arjun Appadurai, referring to the global flow of ideas, ideologies, and images that shape political and ideological movements.
Arjun Appadurai
A contemporary social theorist particularly known for his work on globalization, focusing on the cultural dynamics of global economic and political changes.
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