Which Communication Orientation Approach Is Often Employed by a Powerful

question 31

Essay

Which communication orientation approach is often employed by a powerful co-cultural group leader when segregation from the dominant culture seems imperative? Discuss the different verbal and nonverbal actions that are characteristic of this orientation.

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Definitions:

Conviction Stage

A phase in the buying process where potential customers develop a firm belief in the value and benefits of a product, making them more likely to purchase.

Sales Presentation

A formal pitch or demonstration given to potential buyers with the aim of securing a sale.

Trial Close

A technique used in sales to ask a prospective customer a question that assumes the sale is going to be made, in order to gauge their readiness to purchase.