What Was Griffin's "Cause for Pause" Regarding Credibility

question 8

Multiple Choice

What was Griffin's "cause for pause" regarding credibility?

• A) Communication theory should deal with the "how" and not the "who."
• B) Credibility is transitory and subject to interpretation.
• C) It doesn't really address the process of communication, only the evaluation of its source.
• D) By focusing on the source of a message, we may lose sight of the intrinsic value of what's being said.

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Definitions:

Variability

The extent to which data points in a data set differ from each other and from the mean.

Range

The difference between the highest and lowest values in a data set.

Coefficient of Variation

A normalized measure of dispersion of a probability distribution, calculated as the ratio of the standard deviation to the mean, usually expressed as a percentage.

Variability

The extent to which data points in a dataset differ from each other and from the mean of the dataset.