If People Can't Accurately Report Their Own Motives for Media

question 33

Multiple Choice

If people can't accurately report their own motives for media usage, which evaluation criteria is in question?

• A) predictability
• B) simplicity
• C) testability
• D) utility

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Definitions:

Temporalis

A muscle on the side of the head that is involved in chewing and jaw movement.

Trapezius

A large triangular muscle in the upper back that extends to the neck and shoulders, playing key roles in moving, rotating, and stabilizing the shoulder blade and upper spine.

Biceps Brachii

A muscle in the upper arm responsible for flexion at the elbow and supination of the forearm.

Sternocleidomastoid

A muscle in the side of the neck that runs from the sternum and clavicle to the mastoid process of the temporal bone.