Berelson Thought the Field of Communication Was Doomed as Media

question 37

Short Answer

Berelson thought the field of communication was doomed as media was no longer a persuasive medium. Other than Katz, what other theorists might beg to differ?

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Definitions:

Belonging Needs

Psychological requirements for human well-being emphasizing the importance of interpersonal connections and being part of a group or community.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, outlining a hierarchy of needs from physiological at the base, ascending to safety, love/belonging, esteem, and self-actualization.

Organization

The arrangement or structuring of elements in a systematic way to achieve goals and objectives.

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, which can lead to more informed decision-making and better interpersonal relations.