Instead of Asking, "What Do Media Do to People?" Katz

question 4

Multiple Choice

Instead of asking, "What do media do to people?" Katz suggested the question to ask is:

• A) "how should we use media?"
• B) "what do people do with media?"
• C) "what effect does the media have on people?"
• D) "why do people gravitate towards certain mediums?"

---

Definitions:

Case Studies

In-depth analyses and investigations of a single case, situation, or individual to explore or illustrate a thesis or principle.

Cognitive Revolution

A period of intellectual advancement in the mid-20th century that emphasized the study of internal mental processes, such as perception, memory, and problem-solving.

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning, emphasizing the role of environmental factors over genetics.

Correlational Research

A type of non-experimental research method used to study the relationship or correlation between two variables without manipulating them.