Bradley Greenberg Suggested That, in Addition to the Eight Categories

question 7

Multiple Choice

Bradley Greenberg suggested that, in addition to the eight categories given by Rubin, people may consume media because of ________.

• A) curiosity
• B) habitual usage
• C) need to individualize
• D) social pressure

---

Definitions:

Cognitive Dissonance Theory

The Cognitive Dissonance Theory proposes that people experience discomfort (dissonance) when their beliefs or actions contradict each other, prompting them to alter their attitudes or behaviors to reduce the dissonance.

Festinger and Carlsmith

refers to the researchers Leon Festinger and James M. Carlsmith, known for their classic 1959 study on cognitive dissonance, showing how inconsistencies between attitudes and behaviors lead to psychological discomfort and a drive to resolve it.

Festinger's Report

Refers to works by social psychologist Leon Festinger, notably involving his theory of cognitive dissonance which highlights the discomfort felt at having conflicting beliefs or behaviors.

Prophecy

A prediction or message that is claimed to have been communicated to a prophet, often involving the foretelling of future events.