One of the Key Assumptions of Uses and Gratifications Theory

question 16

True/False

One of the key assumptions of uses and gratifications theory is that uses of media are inextricably tied to the gratifications people receive from those media.

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Definitions:

Political Terms

Specific terminology used within the context of politics to describe processes, ideologies, structures, and roles.

Ingroup Favoritism

A psychological pattern where individuals prefer and favor members of their own group over those from different groups.

Prejudiced

Prejudiced refers to having preconceived opinions or judgements about something or someone, often involving negative and unfounded attitudes towards different races, genders, or other social groups.

Minimal Group Effect

The finding that people show favoritism toward ingroup members even when group membership is randomly determined.