In Order to Understand Why People Make the Media Choices

question 29

True/False

In order to understand why people make the media choices they do, you must understand what underlying needs motivate our behavior.

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Definitions:

Behaviorism

A theoretical approach that studies behavior through observation and empirical measurement, disregarding subjective mental states.

Inner States

Refers to an individual's internal psychological conditions, such as emotions, thoughts, and feelings.

Path-goal Theory

A leadership theory suggesting that the leader's job is to assist followers in attaining their goals and to provide direction or support needed to ensure their goals are compatible with the objectives of the group or organization.

Expectancy Theory

A motivation theory that explains how individuals choose among different behaviors based on their expectations of the outcomes.