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Underlying Needs Drive Individuals to Different Media Behavior

question 26

Essay

Underlying needs drive individuals to different media behavior. Explain how this might lead to different outcomes from one person to another.


Definitions:

Fulfill Purpose

Fulfill purpose refers to achieving or realizing one's goals, intentions, or reasons for existence.

Social Loafing

A phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Collectivist Values

Cultural or social values that emphasize the priority of group goals over individual goals and the importance of cohesiveness within social groups.

Social Loafing

The tendency for individuals to exert less effort when working in a group than when working alone.

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