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Katz' Perspective Was Originally Proposed When Media Choices Were More

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Essay

Katz' perspective was originally proposed when media choices were more limited (radio, movies, newspapers, and magazines). Does this theory still apply in the age of Twitter and text messages, Skype and social networking websites, iPods and interactive television?


Definitions:

Boxplot

A graphical representation of data that displays the distribution, outliers, and measures of central tendancy using a five-number summary.

Ages

The duration for which an individual or object has been in existence.

Ice Cream Shop

A retail establishment that sells ice cream, gelato, sorbet, and/or frozen yogurt to consumers.

Weight

A measure of the force exerted by gravity on an object, commonly measured in units such as pounds or kilograms.

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