McLuhan Postulated That "The Medium Is the Message

question 41

Short Answer

McLuhan postulated that "the medium is the message." Is that a straight-line effect of media or more in line with the uses & grats perspective?

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Definitions:

Self-Concept

An individual's self-perception formed through experience and interpretation of one's own actions and how others perceive them.

Schema

A cognitive framework or concept that helps organize and interpret information, influencing perception and understanding.

Self-Concept

An individual's perception and evaluation of themselves, including beliefs, feelings, and thoughts about one’s identity and attributes.

Schema

A cognitive framework or concept that helps organize and interpret information in the world around us.