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How Might McLuhan Approach Agenda-Setting Research

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How might McLuhan approach agenda-setting research?


Definitions:

Non-Common Effects

Effects of behaviour that are relatively exclusive to that behaviour rather than other behaviours.

Outcome Bias

Belief that the outcomes of a behaviour were intended by the person who chose the behaviour.

Disposition

An individual's inherent qualities of mind and character.

Naïve Scientist

A theory suggesting individuals attempt to understand the social world using logical processes akin to those used by scientists, albeit in a simplified, "naïve" manner.

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