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How would you describe your own viewing habits and those of members of your family or household? What do you believe are the consequences of these patterns of television exposure?
Differential Revenue
The difference in revenue generated under two different scenarios or as a result of a specific action.
Additional Cost
Expenses incurred that are over and above the originally planned or estimated costs.
Selling Price
The amount at which a product or service is offered to customers for purchase.
Opportunity Cost
The benefit that is missed or given up when choosing one alternative over another.
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