Judging How Close or How Far a Message Is from One's

question 12

True/False

Judging how close or how far a message is from one's own anchored position is the first stage of attitude change.

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Definitions:

Habituation

A decrease in behavioral response after lengthy or repeated exposure to a stimulus.

Conditioning

A process of behavior modification in which a response becomes more frequent or more predictable in a given environment due to reinforcement.

Sensitization

The process whereby a repeated administration of a stimulus results in the progressive amplification of a response.

Operant Conditioning

An educational method where the intensity of an action is altered through either rewards or penalties.