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Griffin writes, "Even though Sherif crafted a cognitive theory, the mental processes he describes are automatic. He reduced interpersonal influence to the issue of the distance between the message and the hearer's position." What are the ramifications of this statement? Does free will have a place in this approach to persuasion? You may wish to refer to or draw on other theories to enhance your answer.
Intermediate Steps
Sequences or phases that occur in between the initial and final stages of a process, contributing to the overall outcome.
Subjective Utility
A measure of the perceived value or benefit that an individual assigns to an outcome or choice.
Objective Value
The inherent worth of an item, task, or job, based on measurable and tangible factors as opposed to perceived or subjective value.
Decision-making Process
The cognitive process resulting in the selection of a belief or a course of action among several possible alternatives.
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