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McPhee Unashamedly Borrows Heavily from Pearce & Cronen's Coordinated Management

question 9

Essay

McPhee unashamedly borrows heavily from Pearce & Cronen's Coordinated Management of Meaning (CMM) in order to develop his communicative constitution of organizations theory. Trace the similarities and identify any differences. What other communication theories seem to undergird McPhee's claim that organizations are constituted through communication?


Definitions:

Fair Value Zone

An assessment area within which the price of an asset is considered to reflect its true market value.

Value Map

A tool used to compare the value delivered by different products or services in the marketplace from the perspective of the customer.

Product's Cost

The total expense incurred in manufacturing, marketing, and distributing a product to the end user.

Mass Marketing

A strategy that aims to appeal to a large, broad audience by targeting the average consumer with general advertising messages.

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