Examlex
High levels of uncertainty cause increases in information-seeking behavior.
Encoding/Decoding
A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.
Hypodermic Needle Theory
A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.
Active Audience
The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.
Decoding
The process of interpreting or making sense of a message or information received.
Q6: Berger suggests that people interact less if
Q7: In the absence of nonverbal cues, how
Q7: Where would the chaining of fantasy themes
Q19: Hall saw corporate clout as only one
Q20: According to URT, as _ increases, uncertainty
Q25: If a group fails to share fantasies
Q25: People with a high need for orientation
Q27: How might online communication perpetuate a self-fulfilling
Q30: At the conclusion of the chapter, Griffin
Q30: _ is defined as the tendency for