In This Chapter, Griffin Demonstrates How Berger's Uncertainty Reduction Theory

question 16

Essay

In this chapter, Griffin demonstrates how Berger's uncertainty reduction theory can be integrated with his plan-based theory of strategic communication. Would it be possible to combine Berger's plan-based theory of strategic communication with social penetration theory? Why or why not?

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Definitions:

Inferior Good

An inferior good is one whose demand decreases as the income of the consumer increases, inversely related to income.

Price Decrease

A reduction in the cost of a good or service, which usually leads to an increase in the quantity demanded by consumers.

Allowance

An amount of money given regularly for a specific purpose, often by a parent to a child or by an employer to an employee.

Preferences

The subjective tastes and choices of consumers, which guide their decision-making in selecting among alternatives.