The Evolution of Organizational Applications of Information Technology Move from First-Line

question 66

Multiple Choice

The evolution of organizational applications of information technology move from first-line to the top as follows:

• A) business resource, networking, transaction processing systems.
• B) management information systems, business resource and operations.
• C) operations, decision making and control, and adding strategic value.
• D) work flow redesign, transaction processing systems, decision support systems.

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Definitions:

Communication Investments

The allocation of resources towards marketing communication channels aiming to promote a brand or product.

Loss-leaders

Products sold at a loss to attract customers to a store where they are likely to purchase other items at a profit for the retailer.

Market Wreckers

Market wreckers are competitors or entities that disrupt the traditional flow of the market by introducing significantly lower prices, innovative products, or aggressive tactics, altering the competitive landscape.

Cross-sellers

Products or services that are promoted to existing customers alongside their original purchases to increase the value of their shopping basket.