For Joel Cooper, Dissonance Is Generated By

question 29

Multiple Choice

For Joel Cooper, dissonance is generated by:

• A) the knowledge that one's actions have unnecessarily hurt another person.
• B) high self-esteem.
• C) low self-esteem.
• D) the fact that we are rationalizing, rather than rational, animals who want to appear reasonable to ourselves.

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Definitions:

Cost of Goods Sold

Direct expenditures involved in the manufacture of products a business sells, such as labor and materials.

Fixed Overhead Variances

The difference between actual fixed overhead costs and the standard or budgeted fixed overhead costs.

Direct Materials

Direct materials are raw materials that are directly incorporated into a finished product and are an essential part of the manufacturing process.

Direct Labor

The labor costs associated with employees who are directly involved in the manufacturing of products or provision of services.