Though He Doesn't See the Powerless as Able to Enact

question 28

Short Answer

Though he doesn't see the powerless as able to enact widespread change, Hall does advocate that one way the audience can reclaim some power is how they decode. He suggests that they can operate within the dominant code, apply a negotiable code, or ________.

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Definitions:

Media

Various means of communication that reach or influence people widely, including newspapers, television, radio, the Internet, and other digital platforms.

Freedom

The power or right to act, speak, or think as one wants without hindrance or restraint.

Structure

Structure refers to the arrangement of and relations between the parts or elements of something complex.

Agency

In the context of media, it often refers to businesses that specialize in advertising and marketing services for other companies.