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Explain and Compare the Three Decoding Options That Hall Suggests

question 8

Essay

Explain and compare the three decoding options that Hall suggests are available to each mass media consumer. Explain how an audience using each of these decoding options would respond to post 9/11 media coverage.


Definitions:

Conflict Resolution

The process of resolving a disagreement or dispute between parties in a constructive manner.

Negotiation

A dialogue between two or more people or parties intended to reach a beneficial outcome over one or more issues where conflict exists.

Win-Lose

A competitive situation or outcome in which one party's gain is exactly balanced by another's loss.

Motivational Theories

A set of theories in psychology that attempt to explain how people are motivated to achieve certain goals and how this motivation influences their behavior and performance.

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