Examlex
According to Hirokawa and Gouran, most comments from group members:
Customer Expectations
The standards or benchmarks that customers anticipate when they purchase a product or service, influencing their satisfaction and loyalty.
Competition
The rivalry between companies selling similar products or services with the goal of achieving revenue, profit, and market share growth.
Competitive Position
A company's standing or ranking in relation to its competitors in terms of market share, profitability, and brand strength.
Balanced Scorecard
A strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor performance against strategic goals.
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