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Explain the horizontal coordination model as it relates to new product development.
Loaves of Bread
This is a quantifiable term for bread, indicating specific units of bread as a product commonly used for consumption.
Hamburger Buns
A type of bread specifically designed to hold a hamburger patty and its accompanying ingredients, serving as an essential component of a hamburger.
Price of Chicken
The cost at which chicken is sold, which can vary based on factors like market demand, feed prices, and production costs.
Demand for Beef
The desire of consumers to purchase beef at various price levels, holding other factors constant.
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