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Market power can only be wielded by sellers in the market.
CRM Software
Technology platforms designed to manage a company's interactions with current and potential customers, integrating and automating sales, marketing, and customer support.
Interval Scales
A type of numeric scale where the order of numbers is significant and the difference between values is standardized; however, there is no true zero point.
Forecasting
The process of predicting future trends, demands, or events based on historical data and analysis.
Planning
The process of setting goals, defining strategies, and outlining tasks and schedules to achieve these goals in an organization.
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