Intuition Should Not Be Used in Organizational Decision Making

question 75

True/False

Intuition should not be used in organizational decision making.

Identify various roles in social influence such as mavens, connectors, and salesmen.

Recognize the weight of negative vs. positive comments in consumer decision-making.

Comprehend key theories such as the two-step flow model of influence.

Define and apply concepts such as impressions in advertising.

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Definitions:

Common Stock

A type of equity security representing ownership in a corporation, with holders possibly entitled to vote on corporate matters and receive dividends.

Shares Outstanding

The total number of shares of a corporation that have been issued and are currently owned by shareholders.

Cost of Equity

The return a firm theoretically pays to its equity investors to compensate for the risk they take by investing in the stock.

Annual Dividend

The total amount of dividend payments a shareholder receives from a company in one year.