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Gary is a manager at YMZ Company. One day, when Gary was swamped with work, his colleague, Charles, offered to help Gary with some of his work. Charles finished writing some reports for Gary and made phone calls for him. A month later, when Charles was overwhelmed with work, Gary felt obligated to help him. This example best illustrates which of the following?
Media Habits
Patterns or behaviors exhibited by individuals regarding their consumption of different media channels, such as television, radio, internet, and print.
College Students
Individuals enrolled in institutions of higher education to pursue degrees or certifications.
Market Segments
The process of dividing a target market into smaller, more defined categories based on characteristics like demographics, needs, priorities, common interests, or other psychographic or behavioral criteria.
Responsive
This term often refers to technology or design that automatically adjusts to the device it's viewed on, ensuring an optimal user experience.
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