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Austin and Cheek identified and diagrammed the three primary questions zero-base budgeting addresses as objectives, methods, and scale. Scale is concerned with
Automatic Merchandising
The use of self-service machines or kiosks, such as vending machines, for selling products directly to consumers without human interaction.
Pampered Chef
A company that sells kitchen tools, food products, and cookbooks for preparing food in the home.
Pricing Decisions
The process of determining what price to charge for a product or service, taking into account costs, market demand, and competition.
Direct Distribution Channel
A method where a company sells its products or services directly to consumers without the use of intermediaries.
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