The Strategy Where More Product Is Pushed into Existing Markets

question 2

Multiple Choice

The strategy where more product is pushed into existing markets is

• A) Penetration
• B) Vertical or horizontal integration
• C) Market development
• D) Product development
• E) Enhancement

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Definitions:

Substitution Effect

A shift in buying habits triggered by variations in the comparative costs of products, prompting consumers to switch their preferences from one product to another.

Income Effect

The income effect describes the change in an individual's or economy's income and how that change will impact the quantity demanded of a good or service.

Income Effect

The change in consumption resulting from a change in real income, with real income typically changing due to changes in prices.

Higher Wage

A payment for labor services that is above the average or minimum rate typically offered in the market or sector.